National Forum Seeks Turning Environmental Awareness into Action in Jordan
The event brought together government officials, representatives of international organisations, civil society members, media figures, and young participants from across the Kingdom, reflecting a broad partnership supporting environmental priorities.
During the forum, officials stressed that the main challenge lies not in raising awareness but in changing everyday behaviours. The Minister of Youth highlighted the need to move beyond isolated initiatives toward measurable impact, calling for more cohesive national policies instead of fragmented efforts.
He also emphasized that environmental issues have evolved into long-term strategic concerns that affect both current and future generations, pointing to continued high-level support for youth engagement and sustainable development.
The Minister of Environment outlined an executive programme under the National Cleanliness Strategy for 2026–2027, which aims to drive behavioural change alongside improving systems. He explained that the plan includes enhancing waste management, upgrading infrastructure, enforcing environmental regulations, and launching nationwide awareness campaigns.
The programme is structured around four main pillars: addressing behaviours that lead to improper waste disposal, strengthening waste management systems, promoting a circular economy, and safeguarding public health as well as the tourism sector.
Officials noted that the initiative is informed by behavioural research conducted with private sector partners, including surveys assessing public attitudes toward cleanliness.
Implementation involves coordination among 11 ministries through a dedicated committee, alongside improvements to infrastructure in urban areas, road networks, and tourist and heritage sites.
Regarding enforcement, authorities indicated that penalties range from JD20 for minor violations to between JD50 and JD500 for more serious environmental offences, depending on their severity.
Overall, the forum highlighted a shift toward integrated, data-driven approaches to environmental policy, with a strong emphasis on practical outcomes and community engagement.
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